Jacob LaFrance enters his third season with the Gators after being hired as the director of player personnel ahead of the 2022 season. He was named General Manger ahead of the 2024 season.
LaFrance, a native of Baton Rouge, La., joined the Gators in 2022 after spending the three seasons (2019-2021) with Billy Napier at Louisiana, where he helped the Ragin’ Cajuns garner the No. 1 recruiting class in the Sun Belt Conference in consecutive years for 2019 and 2020.
Prior to Louisiana, LaFrance served in his same capacity at UTSA from 2016 to 2019, where he oversaw prospect evaluation, roster management, and assisted with NFL liaisons on visits and research, among other duties.
LaFrance spent two seasons (2014 & 2015) as a recruiting analyst at Maryland, where he oversaw day-to-day recruiting operations.
A 2012 LSU graduate, LaFrance was a personnel assistant with the Tigers from 2009-14. He played a key role in landing five top-10 recruiting classes during his time in Baton Rouge.
He is married to Krystle LaFrance and the couple have a daughter, Parker Hayes.